If you don’t already know, the next ‘big’ apple product is the Apple Watch. Yes, a watch. Do you remember them? They were those handy devices which attached to your wrist enabling you to check the time (it may have even beeped on the hour). They started to disappear when everyone started using smartphones like the Apple iPhone. So the company who made the world’s most recognisable smartphone, which abruptly halted the sales of watches, now want to sell a watch. This is an intriguing paradox so why has Apple shifted its focus to wearables rather than augmenting and improving, let’s say, the iPad? Do we really want to buy an expensive watch and what can it do that my old £30 watch can’t? As someone who is neither pro nor anti Apple I decided to have a look at this new direction for the company post Steve Jobs.